\n<\/p>\n
Meta has prevailed over an\u00a0existential challenge to its business\u00a0that could have forced the tech giant to spin off Instagram and WhatsApp after a judge ruled that the company does not hold a monopoly in social networking.<\/p>\n
United States District Judge James Boasberg issued his ruling on Tuesday after the historic antitrust trial wrapped up in late May.<\/p>\n list of 4 items<\/span>end of list<\/span><\/section>\n His decision follows two separate rulings that branded Google an illegal monopoly in both search\u00a0and\u00a0online advertising, dealing yet another regulatory blow to the tech industry that for years enjoyed nearly unbridled growth.<\/p>\n The Federal Trade Commission \u201ccontinues to insist that Meta competes with the same old rivals it has for the last decade, that the company holds a monopoly among that small set, and that it maintained that monopoly through anticompetitive acquisitions,\u201d Boasberg wrote in his ruling.<\/p>\n \u201cWhether or not Meta enjoyed monopoly power in the past, though, the agency must show that it continues to hold such power now. The Court\u2019s verdict today determines that the FTC has not done so.\u201d<\/p>\n Meta, the FTC had argued, has maintained a monopoly by pursuing CEO Mark Zuckerberg\u2019s strategy, \u201cexpressed in 2008: \u2018It is better to buy than compete.\u2019 True to that maxim, Facebook has systematically tracked potential rivals and acquired companies that it viewed as serious competitive threats.\u201d<\/p>\n During his April testimony, Zuckerberg pushed back against the FTC\u2019s contention that Facebook bought Instagram to neutralise a threat.<\/p>\n In his line of questioning, FTC lawyer Daniel Matheson repeatedly brought up emails \u2014 many of them more than a decade old \u2014 written by Zuckerberg and his associates before and after the acquisition of Instagram.<\/p>\n While acknowledging the documents, Zuckerberg has often sought to downplay the contents, saying he wrote them in the early stages of considering the acquisition and that what he wrote at the time did not capture the full scope of his interest in the company.<\/p>\n The FTC\u2019s complaint said Facebook also enacted policies designed to make it difficult for smaller rivals to enter the market and \u201cneutralise perceived competitive threats\u201d, just as the world shifted its attention to mobile devices from desktop computers.<\/p>\n The social media landscape has changed so much since the FTC filed its lawsuit in 2020, Boasberg wrote, that each time the court examined Meta\u2019s apps and competition, they changed. Two opinions to dismiss the case \u2014 filed in 2021 and 2022 \u2014 did not even mention popular social video platform TikTok. Today, it \u201cholds center stage as Meta\u2019s fiercest rival\u201d.<\/p>\n Quoting the Greek philosopher Heraclitus, that \u201cNo man ever steps into the same river twice,\u201d Boasberg said the same is true for the online world of social media, as well.<\/p>\n \u201cThe landscape that existed only five years ago when the Federal Trade Commission brought this antitrust suit has changed markedly. While it once might have made sense to partition apps into separate markets of social networking and social media, that wall has since broken down,\u201d he wrote.<\/p>\n Facebook bought Instagram \u2014 then a scrappy photo-sharing app with no advertisements and a small cult following \u2014 in 2012. The $1bn cash and stock purchase price was eye-popping at the time, though the deal\u2019s value fell to $750m after Facebook\u2019s stock price dipped following its initial public offering in May 2012.<\/p>\n Instagram was the first company Facebook bought and kept running as a separate app. Up until then, Facebook was known for smaller \u201cacqui-hires\u201d \u2014 a type of popular Silicon Valley deal in which a company buys a startup as a way to hire its talented workers, then shuts the acquired company down. Two years later, it did it again with the messaging app WhatsApp, which it bought for $22bn.<\/p>\n WhatsApp and Instagram helped Facebook move its business from desktop computers to mobile devices, and to remain popular with younger generations as rivals like Snapchat, which it also tried but failed to buy, and TikTok emerged.<\/p>\n However, the FTC has a narrow definition of Meta\u2019s competitive market, excluding companies like TikTok, YouTube and Apple\u2019s messaging service from being considered rivals to Instagram and WhatsApp.<\/p>\n Meta did not immediately respond to a message for comment.<\/p>\n<\/div>\n Meta has prevailed over an\u00a0existential challenge to its business\u00a0that could have forced the tech giant to spin off Instagram and WhatsApp after a judge ruled that the company does not hold a monopoly in social networking. United States District Judge James Boasberg issued his ruling on Tuesday after the historic antitrust trial wrapped up in […]<\/p>\n","protected":false},"author":1,"featured_media":2594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-us-canada-news"],"_links":{"self":[{"href":"https:\/\/inernews.online\/index.php?rest_route=\/wp\/v2\/posts\/2593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inernews.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inernews.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inernews.online\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inernews.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2593"}],"version-history":[{"count":0,"href":"https:\/\/inernews.online\/index.php?rest_route=\/wp\/v2\/posts\/2593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inernews.online\/index.php?rest_route=\/wp\/v2\/media\/2594"}],"wp:attachment":[{"href":"https:\/\/inernews.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inernews.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inernews.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Recommended Stories <\/h2>\n
Changed landscape<\/h2>\n
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